Home Start Here Transformations About SBK Tool Hub Contact Start Here →
SBK Coaching · Real Results

Real Dads.
Real Results.

Every result here started exactly where you are right now. Fed up, ready, unsure if it would actually work this time. It worked.

Client Zero

Built by a dad.
Tested on himself first.

Before SBK Coaching had a single client, it had me. Every system I coach, I built and proved on myself first.

Simon transformation
Simon transformation
Simon transformation
Simon Brooks-Kelly · Founder
From 97kg to HYROX London.
  • Lost over 23kg without extreme dieting or giving up the food and weekends that matter
  • Went from avoiding mirrors to competing at HYROX London
  • Built the endurance base to complete a 107km ultramarathon and a 50-mile backyard ultra
  • Multiple ultramarathon and half marathon PBs - fitter and stronger than in his twenties
  • Showed up as a more present, more capable dad - the physical rebuild drove everything else
"I'm not asking you to do anything I haven't done myself. The system works. I'm evidence of that."
What Comes Next

This page is just
getting started.

SBK Coaching is in its early days - the first online clients are in and already making progress. As they get their results, this is where they'll show up.

📸
Reserved for the next SBK transformation.

Could be yours.

🏁
Reserved for the next finish line.

Parkrun, 10k, HYROX, marathon, ultra - yours could be here.

💬
Reserved for the next story.

Every result on this page started with someone deciding today was the day.

In Their Own Words

What it actually
felt like.

"Came to Simon wanting to run a 10k and shift some weight. Full programme built entirely around my shift patterns and travel. Sub-50 minutes for the first time, 5 minutes off my park run PB and 8kg down. Couldn't have done that winging it on my own."

M
Matt H.
Sub-50 10k · -8kg · Park Run PB

"12kg gone in 15 weeks and I still had meals out throughout. The 4x4 nutrition system is so simple I actually stuck to it. Only downside? Had to spend a fortune on new clothes for the summer holidays."

C
Chris W.
-12kg · 15 Weeks · 4x4 Nutrition

"I never thought I'd be the guy doing a triathlon, but now I’m THAT guy. I’m 10kg lighter and looking unrecognisable in my trisuit. Simon eased every concern … especially around the open water. His pacing plan was spot on."

J
James R.
First Sprint Tri · -10kg · Open Water

"I wanted to run my first half marathon but also wanted to build some muscle. I didn't think that both were possible at the same time. Simon proved me wrong. I got faster, have run further than ever and am hitting the gym consistently around my 3 (demanding) kids!"

D
Dan T.
First Half Marathon · Strength · 3 Kids
Your Turn

Every result on this page
was exactly where
you are right now.

Fed up. Ready. Unsure if it would actually work this time. It worked because they stopped waiting and started. That's the whole thing.

Start Here — £147/mo →
12-week results guarantee · Cancel anytime · No lock-in